The Story of the Dawg-Dana

Every legend starts with a look.

For us, it began one sunny afternoon when our co-founder’s dog, Dutch — the original “VIP Dawg” — strutted into the park wearing a human bandana. Within minutes, he had stolen every stare, every smile, and even a few hearts. But there was a problem: that bandana wasn’t built for dogs. It slipped, bunched, and turned every water break into a soggy mess.

So, we designed something better.

The Dawg-Dana was born — a play on words (because every dawg deserves their own banda-na), and a declaration that comfort and style don’t have to choose sides. Crafted with premium, breathable fabrics and tailored to move with your dog, not against them, each Dawg-Dana blends form, function, and a little canine swagger.

Today, every Dawg-Dana carries that same spirit — playful, confident, and unapologetically original. It’s not just an accessory; it’s an attitude.

Because at VIDawg, we believe every dog’s a VIP.